Spine and Brain Group Online Privacy Policy

Last Updated: June 13, 2025

At Spine and Brain Group, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and your rights regarding your information. This policy applies to our website, services, and communications, including SMS/text messaging.

1. What Personal Information We Collect

We collect the following types of personal information when you interact with us, such as visiting our website, filling out forms, scheduling appointments, or opting into communications:

• Contact Information: Name, email address, phone number, and mailing address.

• Health Information: Medical history, appointment details, and insurance information (if provided for treatment or billing purposes).

• Communication Preferences: Consent to receive SMS/text messages, emails, or other communications.

• Website Usage Data: IP address, browser type, device information, pages visited, and cookies (for analytics and site functionality).

• Other Information: Any additional details you voluntarily provide, such as feedback or inquiries.

2. How We Use Your Personal Information

We use your personal information to:

• Provide medical services, schedule appointments, and communicate with you about your care.

• Process payments and insurance claims.

• Send appointment reminders, updates, or other communications via SMS, email, or phone, based on your consent.

• Improve our website and services through analytics (e.g., tracking site usage patterns).

• Comply with legal obligations, such as maintaining medical records or responding to legal requests.

• Respond to your inquiries or feedback.

3. Who We Share Your Personal Information With

We may share your personal information with:

• Healthcare Providers: Doctors, specialists, or other medical professionals involved in your care, as necessary.

• Service Providers: Trusted third parties who assist us with billing, scheduling, website hosting, or analytics (e.g., payment processors or cloud storage providers). These providers are contractually obligated to protect your information.

• Legal Authorities: When required by law, such as in response to a court order or regulatory requirement.

• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to a successor entity.

SMS Consent: Your consent to receive SMS/text messages is not shared with third parties or affiliates for marketing purposes. We only use your SMS consent to send you relevant communications, such as appointment reminders or updates about your care.

4. Your Rights and Choices

You have the following rights regarding your personal information:

• Access and Update: Request access to or updates to your personal information.

• Opt-Out: Unsubscribe from marketing emails or SMS communications by following the instructions in our messages or contacting us at [insert contact email/phone].

• Cookies: Manage cookie preferences through your browser settings or our website’s cookie consent tool.

• Health Information: Request access to or corrections of your medical records, subject to applicable laws.

To exercise these rights, contact us at info@mackayspineandbrain.com or 715-396-3191. We will respond promptly, in accordance with applicable laws.

5. How We Protect Your Information

We use industry-standard security measures, such as encryption, secure servers, and access controls, to protect your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Accessibility of This Privacy Policy

This Privacy Policy is prominently displayed on our website and linked in the following locations:

• Web Forms: A link to this Privacy Policy is included near the consent language on all forms where personal information or SMS consent is collected.

• Website Footer: A link to this Privacy Policy is included in the footer of every page on our website (www.spineandbraingroup.com).

• Contact Us: You can request a copy of this Privacy Policy by contacting us at info@mackayspineandbrain.com or 715-396-3191.

7. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of these sites. Please review their privacy policies before providing personal information.

8. Children’s Privacy

Our services are not intended for individuals under 18. We do not knowingly collect personal information from children under 18. If you believe we have collected such information, please contact us to have it removed.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on our website with the “Last Updated” date. We encourage you to review this policy periodically.

10. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

Spine and Brain Group

Email: info@mackayspineandbrain.com 

Phone: 715-396-3191